Apartments.com x Love and Hip Hop Atlanta
Challenge
· Position Apartments.com as the most trusted guide in the rental marketplace platform category by increasing perceptions of the brand as being easy-to-use, helpful, and trustworthy.
Solution
Our team developed a linear co-branded spot aligned with the Love and Hip Hop Atlanta franchise on MTV. Leveraging cast member Jessica White, the spot mirrors the format of the show and gestures to an existing storyline to organically and playfully highlight the features and convenience of the Apartments.com app.
Roles and Responsibilities
For this campaign I was the primary point of contact on the pitch team, leading the kick off with sales to identify client’s priorities, key messaging, flight, and spend. I collaborated with our activation, creative and production teams to identify the best IP and talent to bring the creative concepts to life. I also developed the final one sheet outlining our opportunities and justifying our partnership with insights. Once concepts were finalized, I managed the transition process from pre-sale to post-sale ensuring the client’s priorities were translated in the execution phase.