HERSHEY’S KISSES - “Dinner is Served”
Challenge
Build on Paramount and Hershey’s legacy of successful partnership executions by developing a branded spot that positions Hershey’s Kisses at the center of holiday traditions.
Solution
Our team developed “Dinner is Served” a cross network spot that leans into the chaos and excitement of family celebrations during the holidays, highlighting Hershey’s Kisses as the simple iconic treat that brings communities together.
Roles and Responsibilities
For this campaign, I oversaw the pitch process from inception to delivery, managing communication with internal and external teams and adapting to fluctuating product priorities, messaging and timing. I worked closely with our creative teams to revise our creative approach based on client feedback and developed our final proposal compiling previous award winning creative to justify the power of our partnership over the years.